10 Easy Ways to Measure the Effectiveness of Your Content [Infographic]

The most effective marketers have their content strategies firing on four cylinders:

  1. Planning
  2. Content creation
  3. Content promotion
  4. Analytics

The list I just presented is the order in which effective content marketing gets done, but it’s NOT a priority list. Each tactic is vital. And they are dependent upon each other for success.

In other words, three out of four won’t do.

Click here to sharpen your skills with the help of our content marketing  workbook.

Put it down to fear, or laziness, or lack of knowledge, resources or tools, but number four — analytics — is the most neglected.

Need proof? Just take a look at this …

 

 

Last year, Orbit Media’s annual blogger research indicated that less than 32% of bloggers always check their analytics. If that number seems low to you, it’s actually a up a few notches from years prior.

Not good.

Content marketing metrics-phobia? Is that an actual thing?

It must be. But here’s another thing …

You can get over it. Easily. Right now. An advanced degree in statistics is not required. As the infographic below — which I developed with Orbit Media — explains: “Let’s stick the calculators in the desk drawer and look at 10 easy ways to detect if your content is cutting it.”

You’ll find no reasons to fear these simple approaches to analytics. And when you get in the habit of evaluating your content marketing efforts, you’ll also find yourself extracting the insights you need to get perpetually better.


Free Content Marketing Workbook

 
Free Content Marketing Workbook

About the Author

Leave a Reply

  • Archives

  • More than 200,000 likes in social media

    Why us

    Projects

    5864

    Clients

    1262

    Positive Press

    11

    Impressions

    12664989

    Days

    365

    Updated on 23 November 2017

    Please wait...

    Subscribe to our newsletter

    Get the latest news and updates from Godspeed Network. Enter your email address and name below to be the first to know.
    Like
    Tweet
    Connect

    Hashtag
    Contact