How Can the Right Choice of Marketing Software Boost Your Marketing Strategy?

Copyright: melpomen / 123RF Stock Photo Modern business landscape requires a lot from marketers. They need to adapt to the changes, engage customers, attract customers, and distribute the information about their offers and deals. The field of marketing itself changes and adapts to the needs of business, so information becomes one of the most valuable […]

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4 Case Studies on Using Digital Marketing to Grow a Business

Digital marketing has become one of the most popular platforms for growing businesses. According to Forrester, US based businesses will spend approximately $120 billion on digital marketing by 2021. This has created demand for a variety of services, such as marketing automation software from HubSpot. Some companies have also developed specialized tools, such as video […]

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Celebrity Marketing Success: MAXIM Throws A Star-Studded Soiree for Super Bowl 2017

Fergie arrives at the MAXIM Super Bowl Party 2017, presented by Thomas J. Henry and produced by Karma International. Photo Credit: Getty Images. With Super Bowl LI taking place over the weekend, brands raced to sponsor celebrity football fiestas both in Texas and Tinseltown. Out of all the star-studded soirees taking place nationwide, the one that stole the […]

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Company Logos – How Colours Persuade You to Trust a Brand

With a vast wealth of colour branding research emerging over recent years it’s easy to become overwhelmed with an overload of information. When this happens it’s always worth looking at what approach other brands take to colour choice in their branding decisions. That’s why this latest colour psychology infographic from Towergate Insurance is so useful: […]

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Niche or Die. How to Focus Your Home-Based Business for Marketing Success in 2017

There’s never been a better time  to be an entrepreneur. There’s also never been a more competitive time  because out of the 28 million small businesses in the United States, 50% are home-based. Low-Cost Home-Based Businesses – Visit the Home Biz Mag EXPO With the ability to work anywhere in the world, thanks to the Internet, […]

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Social Media Best Practices

Image Credit: iStock Facebook, Google+, Instagram, Twitter—the list goes on and on. Today, businesses are using social media to make a name for themselves and to compete with much larger competitors. If your business is not active on social media, then it’s losing out. Apart from being a new business prerequisite, social media helps companies connect […]

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Updated on 21 July 2018

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