Marketing to Local Governments

Everyone Can and Should Do It As start-ups scramble to find customers for their goods and services, all too often the managers overlook one of the best potential customers, i.e., local governments. When they think about seeking government customers, most businesses consider the federal government or perhaps the state, because bigger seems better.  What  managers […]

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How to Celebrate the Military and Veteran Community AND Reach Them with Your Brand

Having active military personnel support and spend money with your company is a great way to build your brand. There are over 1.1 million active duty service members and over 41 million people directly connected to the “military community” – spouses, veterans, dependents and so on – which totals $1.5 trillion in purchasing power! Of […]

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Updated on 19 August 2017

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