Tracking and Tweaking the Critical KPIs of Marketing Agency Performance

The importance of revenue attribution is just one of a number of factors that marketing agencies need to track in order to measure their performance.   Factors such as cost-per-lead, customer value, traffic-to-lead ratio, and others let marketing agencies know how they’re doing—and how to tweak their performance to become fine-tuned revenue generating machines. How to Track Cost Per […]

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14 PowerPoint Presentation Tips for Building More Creative Slideshows [+Templates]

I like to think of Microsoft PowerPoint as a test of basic marketing skills. To create a passing presentation, I need to demonstrate design skills, technical literacy, and a sense of personal style. If the presentation has a problem (like an unintended font, a broken link, or unreadable text), then I’ve probably failed the test. […]

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Updated on 19 October 2018

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