How Small Businesses Can Get a Jump-Start on Social Media This Summer

For locally-owned businesses, summertime marks an exciting—and important—time with respect to marketing efforts. The change in weather also means a dramatic change in consumer behavior: With temperatures on the rise, so is consumer spending. Hundreds of Business Opportunities – Visit the Home Business EXPO Research indicates that people are online and on their devices, including smartphones, tablets […]

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Creating an Efficient Marketing Communications Plan

Reaching Out to Your Audience Communication is a key element of marketing in any type of business organization. From small to large businesses, profit or not-for-profit, in all segments; it is an essential part of business planning. Running an effective communications strategy allows companies to establish its brand, carefully positioning their products and services to […]

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Successful Company Logos Have These Attributes In Common [Infographic]

Your company logo might not be a stand-alone indicator of success, but it certainly doesn’t hurt to have a thoughtful, eye-catching design — especially if you’re an early stage startup attempting to break into a competitive space.  To see how high-growth companies are approaching logo design, the folks at SmartSign analyzed more than 2,000 company […]

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Updated on 21 October 2017

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