Bots Don’t Buy: 5 Tips to Avoid Advertising Fraud

President Ronald Reagan once famously said about the Soviet Union, “Trust but verify.” While digital advertising is not as much of an existential threat as the Cold War was, the principle of verification very much applies. Since bots don’t buy products or services, brands looking to increase revenue through digital advertising campaigns must demand transparency […]

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Bots Don’t Buy: 5 Tips to Avoid Advertising Fraud

President Ronald Reagan once famously said about the Soviet Union, “Trust but verify.” While digital advertising is not as much of an existential threat as the Cold War was, the principle of verification very much applies. Since bots don’t buy products or services, brands looking to increase revenue through digital advertising campaigns must demand transparency […]

Read More »

10 Examples of Successful Co-Branding Partnerships (And Why They’re So Great)

Who else loved baking brownies when they were a kid? My favorite part was drizzling the chocolate syrup on top as a finishing touch. As it turns out, one of my beloved childhood memories was a product of co-branding: Betty Crocker partnered with Hershey’s to include chocolate syrup in its signature brownie recipe. There’s something brilliant […]

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