10 Influencer Marketing Campaigns to Inspire and Get You Started With Your Own

You can’t go anywhere these days without hearing about the elusive, purportedly mystical powers of influencer marketing. But is this buzzword-laden tactic actually worth your time and energy? According to a recent study comprised of marketers from a variety of industries, 94% said influencer marketing was an effective campaign strategy. That’s great news for marketers […]

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Don’t Freak Out, but Facebook Added a New Kind of Feed

When Facebook makes any change to its algorithm or News Feed, the standard response is that it’s cause for panic. For example, you may have recently heard some speculation around the channel’s recent “Explore Feed” rollout: an alternative News Feed designed to help users discover content outside of their existing networks, like friends and Pages they […]

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Alex Jeffreys Explains Why You Should Pour Money into Online Advertising

The old mantra “you gotta spend money to make money” has never been truer in the online marketplace. Internet marketing guru Alex Jeffreys has worked with hundreds of service providers, consultants, and coaches and found one common theme: companies and people are afraid to spend their money on advertising. Jeffreys found (and keep reading if […]

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