Marketing Success: Exclusive Interview With Zack Chazin, One Of The Masterminds Behind Minneapolis’s Snowta NYE Festival

Snowta NYE Festival is set to take over the Minneapolis Convention Center on December 30th and 31st. Photo Credit: Tim McG Photo. There are many music events taking place nationwide for New Year’s Eve 2017, and one celebration has risen to the top of the Twin Cities market: Snowta NYE Festival. Now in its second […]

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FAQ This! Now That the FCC Voted to Repeal Net Neutrality, What Happens?

Last Thursday, the Federal Communications Commission (FCC) voted 3-to-2 to repeal regulations of internet service providers. Those regulations fell under a general title: net neutrality. If you have questions — you’re certainly not alone. How did this happen? What was the case for repealing net neutrality in the first place? And what, exactly, has the […]

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An Online Marketer’s Guide to Audience Engagement

By Brian Neese Effective content is crucial for audience engagement. Companies are increasing their content marketing efforts, according to Smart Insights, creating a more competitive environment for online marketers. More than 90 percent of companies are utilizing content marketing in 2017 75 percent of companies increased their content marketing budget in 2016 43 percent of […]

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