22 Brand Style Guide Examples for Visual Inspiration

When it comes to building a memorable brand, it’s all about consistency.

When you’re shopping for your favorite cereal or coffee at the grocery store, you want to be able to spot it from a mile away.

The best brands stick in our brains because their presence is defined by the repetition of the same logo, fonts, colors, and images. Once we see them enough, they become instantly recognizable, bringing us a clear sense of reliability and security.

Developing a consistent brand starts with creating a brand style guide. These branding rule books help graphic designers, marketers, web developers, community managers, and even product packaging departments all stay on the same page, and present a unified vision of the brand to the public.

We’ve compiled a list of some awesome brand style guides to use as inspiration for your next branding project or website redesign. Check them out below.

What Is a Brand Style Guide?

A brand style guide is a document containing the rules and guidelines for the composition, design, and general thematic look-and-feel of all of a brand’s collateral.

Think of one of the most recognizable brands of which you’re aware. Chances are that you’ve learned to recognize it because of the consistency across of the messaging — written or visual — that brand broadcasts. The same brand colors are reflected across them. The language sounds familiar. It’s all very organized and, while not rigid, it’s cohesive.

The purpose of the brand style guide, then, is to form and maintain all of those various elements that, when combined, spell out the entire brand as it’s recognized.

Intrigued? Check out 22 of the best ones we could find.

22 Brand Style Guide Examples

1) Medium

See the full brand guide here.


Source: Behance

2) Wolf Circus Jewelry

See the full brand guide here.


Source: Issuu

3) Ollo

See the full brand guide here.


Source: Biblioth√®que Design

4) Skype

See the full brand guide here.


Source: Issuu

6) Barre & Soul

See the full brand guide here.


Source: Issuu

7) Spotify

See the full brand guide here.


Source: Issuu

8) Jamie Oliver

See the full brand guide here.


Source: Issuu

9) Herban Kitchen

See the full brand guide here.


Source: Issuu

10) Urban Outfitters

See the full brand guide here.


Source: Issuu

11) Love to Ride

See the full brand guide here.


Source: Issuu

12) Barbican

See the full brand guide here.


Source: Issuu

13) I Love New York

See the full brand guide here.


Source: Issuu

14) Cisco

See the full brand guide here.


Source: Issuu

15) University of the Arts Helsinki

See the full brand guide here.


Source: Behance

16) NJORD

See the full brand guide here.

Source: Behance

17) Espacio Cultural

See the full brand guide here.


Source: Behance

18) Alienware

See the full brand guide here.


Source: Issuu

19) Netflix

See the full brand guide here.


Source: Issuu

20) Scrimshaw Coffee

See the full brand guide here.


Source: Issuu

21) NASA

See the full brand guide here.

001_NASA-1600.jpg

Source: Standards Manual

22) New York City Transit Authority

See the full brand guide here.

Source: Standards Manual

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