Agenda | Grow with HubSpot Sydney 2017

Registration & Keynotes

Marketing & Sales has Changed

7:30 am – 8:30 am – Registration, Coffee & Breakfast

Sign in and grab some coffee and light breakfast! Meet some of your fellow marketers and salespeople before we get started.

8:45am – 9:15 am – “Marketing & Sales Has Changed” by James Gilbert, HubSpot

We’ll cover how to adapt your marketing and sales strategy to become more inbound, and ultimately more aligned with your future customers’ needs.

Session Type: Keynote

Room: Grand Ballroom

 9:15 am – 9:45 am – A Look to the Future: Speed, Convenience and the Rise of AI in Marketing & Sales by Matthew Barby, HubSpot 

This talk will explore the impact that changes in consumer behaviour and technology have on the way that marketers should be thinking about their future strategies. 

Session Type: Keynote

Room: Grand Ballroom

9:45 am – 10:15 am – Coffee Break 

Refuel with some coffee and tea, network with your neighbours and meet the HubSpot team. We’re here to answer any questions you might have. 

Breakout Session: Attracting Visitors

Top of the Funnel

10:25 am – 10:55 am – How to Create, Optimise and Measure Content to Drive More Traffic by Elissa Hudson, HubSpot

We’ll walk you through how content can make a difference to your business’s bottom line, and what type of content you should be creating (and for who)

Room: Grand Ballroom, Breakout 1

10:25 am – 10:55 am – How I Became a Global Influencer in My Industry on a $10 Budget – by Jeff Bullas, jeffbullas.com 

In this session, Jeff Bullas gives actionable tips and advice on how to become a ‘thought leader’ or influencer in your target market, based on his own learnings.

Room: Grand Ballroom, Breakout 2

10:25 am – 10:55 am – Choosing Topics Over Keywords and Launching a New Content Strategy by Marilia Salvia-Teixeira and Kaitlin Stoddard, HubSpot

This session will focus on how you need to leave your keyword obsession behind and make a fundamental shift towards focusing on core topics for content creation and SEO.

Room: Maritime Ballroom, Breakout 3 

Breakout Session: Converting Leads

Middle of the Funnel

11:05 am – 11:35 am – How to Turn Your Web Traffic Into Leads & Customers by James Gilbert, HubSpot

This session covers key tactics to increase your conversion rates using lead nurturing and automation in an effective, impactful way.  

Room: Grand Ballroom, Breakout 1 

11:05 am – 11:35 am – How Canva Grew 25x in the Last 2 Years – by Andre Pinantoan, Canva 

Room: Grand Ballroom, Breakout 2

Canva’s Head of Growth, Andre Pinantoan, talks through the meteoric rise of Canva and how they grew 25x in just an astonishingly short two-year period.

11:05 am – 11:35 am –  Pairing Content with Context to Drive Conversions by Brent Claremont and Varun Bhandarkar, HubSpot

Room: Maritime Ballroom, Breakout 3

HubSpot’s Brent and Varun look at the importance of applying context when using content to drive conversions.

Breakout Session: Closing and Delighting Customers

Bottom of the Funnel

11:45 am – 12:15 pm – How to Build an Effective Sales Funnel by Kat Warboys, HubSpot

We’ll cover how you can get your leads to a stage where they actually want to speak to sales. Yep… you heard us right. 

Room: Grand Ballroom, Breakout 1 

11:45 am – 12:15 pm – Empowerment, not alignment: Why marketing should focus on empowering sales teams, rather than aligning by Ben Eatwell, LinkedIn

Room: Grand Ballroom, Breakout 2

In this session, Ben Eatwell of LinkedIn discusses the need for marketing to focus on empowering sales, rather than aligning.

11:45 am – 12:15 pm – Customer Spotlight with Gayle Brimble and Kim Horner, Australian Institute of Fitness 

Session Type: Customer Fireside Chat

Room: Maritime Ballroom, Breakout 3 

HubSpot’s Katrina Too interviews HubSpot Gayle Brimble and Kim Horner from the Australian Institute of Fitness.

Future of Marketing Panel and Closing Remarks

12:15 pm – 1:00 pm – Networking Lunch 

Take a break, grab some lunch, and get to know your fellow marketers and salespeople! 

1:00 pm – 1:30 pm – Future of Marketing Panel with HubSpot, Canva and LinkedIn

Canva’s Andre Pinantoan, LinkedIn’s Ben Eatwell and HubSpot Global Head of Growth and SEO Matt Barby discuss what the future of marketing looks like.

Session Type: Thought Leader Panel 

Room: Grand Ballroom 

1:30 pm – 1:45 pm – Closing Remarks and Event Close

We’ll round-up everything you’ve learned and provide a few extra tips for building an inbound strategy. Then, it’s your chance to meet everyone else in the room!

Room: Grand Ballroom

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