In this day and age, reaching consumers through marketing and advertising is one of the most important aspects of business. With so much information available it is extremely important to get your company’s name out there and make an impression on potential consumers. Thanks to some major technological advancements, there are more ways to do this than ever before. However, some channels of communication are better suited for marketing and produce much more effective and efficient results than others. Here are some of the best marketing channels to consider when creating a marketing plan.
One of the largest marketing channels today is social media and the various platforms that exist. Some of the most successful social media platforms include Facebook, Twitter, Instagram, and LinkedIn. Each of these platforms has millions of users, and such a large user base attracts many advertisers. Advertisers have realized how many consumers they could potentially reach on these platforms. That has led to companies creating an increasing amount of content for their social media pages. Some of this content includes photos, videos, and paid content from famous influencers. The most effective of the three is paying a famous celebrity or influencer to advertise your product. These influencers typically have millions of followers so having them advertise for you guarantees your content will be seen by millions.
Email marketing is an old, yet effective form of marketing. Email has been around for several decades now, and has stood the test of time as marketing gets more and more digital. Emailing a potential consumer allows you to directly communicate with them and easily generate leads. Emails allow you to clearly show special deals and offers and deliver them directly to potential consumers. In today’s day and age it may seem like consumers just mark email advertisements as spam and carry on with their day, but that is not true. In fact, 59% of B2B marketers claim that email marketing is their most effective channel in terms of revenue generation. Better start sending those emails!
One of the most effective ways of engaging in physical marketing is by attending a trade show and showing off your product. Typically, hundreds of journalists and media members attend these events and may give your company and your product tons of publicity. Although you typically have to shell out some cash to attend these, you can likely get in touch with some trade show management companies and secure a good deal. The publicity will definitely be worth it. For example, the Electronic Entertainment Expo (E3) is a premier trade show for the video game industry. In 2017, over 60,000 people attended the trade show with hundreds more in media. Hundreds of articles and video content was created about the trade show which generated an incredible amount of publicity for the products that were on display.
Search Engine Optimization
Search engine optimization is becoming an integral part of today’s digital marketing and it is essential for small businesses. SEO (search engine optimization) is defined as the process of increasing a company’s search engine ranking through links and other methods. The idea behind it is that the higher your company is on the search engine results, the more likely it is that a consumer will visit your company’s page. Ranking higher on a search engine means more clicks for your website and more potential customers, so start building those links!