Proving You Are the Real Deal: How to Create Trust in Your Personal Brand as an Online Expert

The 2017 Edelman Trust Barometer shows public trust is lower than ever. With politicians, brands and media organizations being accused of spreading ‘fake news’, and ever present stories of ‘catfishing’ and online scams, consumers are becoming increasingly wary about who and what to believe in. This poses a complex conundrum for people whose livelihood depends […]

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How to Write a Blog Post: A Bookmarkable Formula + 5 Free Blog Post Templates

You’ve probably heard how paramount blogging is to the success of your marketing. Without it, your SEO will tank, you’ll have nothing to promote in social media, you’ll have no clout with your leads and customers, and you’ll have fewer pages to put those valuable calls-to-action that generate inbound leads. Need I say more? So […]

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