Celebrity Marketing Success: MAXIM Throws A Star-Studded Soiree for Super Bowl 2017

Fergie arrives at the MAXIM Super Bowl Party 2017, presented by Thomas J. Henry and produced by Karma International. Photo Credit: Getty Images. With Super Bowl LI taking place over the weekend, brands raced to sponsor celebrity football fiestas both in Texas and Tinseltown. Out of all the star-studded soirees taking place nationwide, the one that stole the […]

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Company Logos – How Colours Persuade You to Trust a Brand

With a vast wealth of colour branding research emerging over recent years it’s easy to become overwhelmed with an overload of information. When this happens it’s always worth looking at what approach other brands take to colour choice in their branding decisions. That’s why this latest colour psychology infographic from Towergate Insurance is so useful: […]

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Niche or Die. How to Focus Your Home-Based Business for Marketing Success in 2017

There’s never been a better time  to be an entrepreneur. There’s also never been a more competitive time  because out of the 28 million small businesses in the United States, 50% are home-based. Low-Cost Home-Based Businesses – Visit the Home Biz Mag EXPO With the ability to work anywhere in the world, thanks to the Internet, […]

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Social Media Best Practices

Image Credit: iStock Facebook, Google+, Instagram, Twitter—the list goes on and on. Today, businesses are using social media to make a name for themselves and to compete with much larger competitors. If your business is not active on social media, then it’s losing out. Apart from being a new business prerequisite, social media helps companies connect […]

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Match Point

Put your donut down for a minute and pay attention. I have some questions for you: 1. Can you recommend a career coach for my cousin who’s thinking of leaving her job? 2. Can you recommend a mason who could repair my front steps? 3. Can you recommend a recruiter who could find a vice president of marketing for my […]

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Updated on 21 September 2017

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