Match Point

Put your donut down for a minute and pay attention. I have some questions for you: 1. Can you recommend a career coach for my cousin who’s thinking of leaving her job? 2. Can you recommend a mason who could repair my front steps? 3. Can you recommend a recruiter who could find a vice president of marketing for my […]

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Video for Content Marketing Is Leading the Charge for 2017 Advertising

As businesses find unique and inventive ways to reach consumers, video content is being positioned as the primary platform within marketing corridors. With companies setting the bar pretty high for video content marketing such as Lenovo, BMW, and Geico, it is anticipated that key advertising industry players will follow suit making video content, marketing the […]

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How Small Businesses Leverage Social Media Promotion over Traditional Methods

The Changing Face of Advertising   As more businesses expand their advertising from traditional radio and television into 360-degree campaigns that include digital outreach and social media engagement, a recent survey found many small businesses are also recognizing that social media can be an invaluable, cost-effective tool for reaching customers at the local level. Licensor […]

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Unethical PRs Con Startups; JoTo PR Issues Warning

Just when most startups believe they’ve pushed the right buttons and engaged professionals who promise to take their business to the next phase, they often find themselves conned by those same so-called professionals. Public relations agencies can charge startups anywhere from $10,000 to $100,000 per month—an attractive proposition for unethical PR firms; and unfortunately, the […]

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Want More Home Business? Give Your Customers Something for Nothing

Copyright: nastia / 123RF Stock Photo Include Product and Service Premiums in Your Business Development Strategies Today’s marketplace is about building relationships and learning how you can spend your resources wisely so those who are predisposed to buying your products and services step forward. Unfortunately, many companies are still following outdated mass marketing techniques where they […]

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Updated on 19 April 2018

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