When it comes to running a home business, you have no less need to build brand than any big corporation out there. After all, it is brand that makes what you do and who you are easily identifiable and it is brand that helps you to quickly grow a solid customer base as well as building a loyal following over time. If you are new to running your own business and would like a bit of help building brand, here are a few tips that will get you started in the right direction.
Promises, Promises, Promises – No, They Weren’t Meant to Be Broken!
One of the biggest complaints which consumers have today is that businesses don’t deliver on their promises. Sometimes it is in terms of product quality and other times it’s a timeframe which isn’t met. One rule of thumb offered on the DesginMantic website is to under-promise and over-deliver. If you say you can have their product at their doorstep in three days, get it there in two. If you say it will last 5 years, build it to last 7. Always go above and beyond what you promise and you will be a brand to contend with.
Standardize Graphics and Documents for Your Brand
This may take a bit of expense initially, but you don’t want customers to forget who you are. A nice little logo goes a very long way. Consider some of the biggest brands out there and you’ll understand why a standardized logo or document template is so vitally important. Think of the McDonald’s golden arches or the Nike check mark. These are immediately identifiable and so this is something every small business can adapt to their brand. If you use documents such as sales contracts, a handy document management app by Templafy can help you create a template, store it to be called up when needed and made available in the Cloud if you or your team needs a copy in the field. Standardized logos, graphics and document templates enable your brand to be just as easily identifiable as the big guys over time as you become better known.
Engage Your Audience – Social Media Is King
Finally, engage your audience because consumers want to know they matter. Today’s consumer wants to be more than a face in the crowd. They want to know that they matter to you and that their business is important to you. They are spending their hard-earned money for your products and services, and they want to know that you are hearing what they say. The best and quickest way to develop a loyal following is to engage them on a social site. Of all the social media platforms out there, the three best for customer engagement are Facebook, Twitter and Instagram. Use these actively and your brand will grow by leaps and bounds.
There you have just three tips for your home business that will get your brand a name to contend with in a relatively short period of time. These are strategies used by major corporations and they can work for you as well. The key is to use them! Nothing will work hidden in a closet, so take out these tips and put them to use! You’ll be amazed at just how quickly you’ll see results.