Proving You Are the Real Deal: How to Create Trust in Your Personal Brand as an Online Expert

The 2017 Edelman Trust Barometer shows public trust is lower than ever. With politicians, brands and media organizations being accused of spreading ‘fake news’, and ever present stories of ‘catfishing’ and online scams, consumers are becoming increasingly wary about who and what to believe in. This poses a complex conundrum for people whose livelihood depends […]

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Podcast: Marketing 101 for a Home-Based Business – Promote It!

What’s the most important thing you do in a home-based business? Marketing! Promote It! And YOU.  This episode covers the key bases to focus on in marketing a home-based business.  Whether new start-up or established business. In this episode of Home Business Mag Radio, “Capt’n”Henderson and Managing Editor Sherilyn Colleen cover the basics in planning […]

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Podcast: Marketing 101 for a Home-Based Business – Promote It!

What’s the most important thing you do in a home-based business? Marketing! Promote It! And YOU.  This episode covers the key bases to focus on in marketing a home-based business.  Whether new start-up or established business. In this episode of Home Business Mag Radio, “Capt’n”Henderson and Managing Editor Sherilyn Colleen cover the basics in planning […]

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Bots Don’t Buy: 5 Tips to Avoid Advertising Fraud

President Ronald Reagan once famously said about the Soviet Union, “Trust but verify.” While digital advertising is not as much of an existential threat as the Cold War was, the principle of verification very much applies. Since bots don’t buy products or services, brands looking to increase revenue through digital advertising campaigns must demand transparency […]

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Bots Don’t Buy: 5 Tips to Avoid Advertising Fraud

President Ronald Reagan once famously said about the Soviet Union, “Trust but verify.” While digital advertising is not as much of an existential threat as the Cold War was, the principle of verification very much applies. Since bots don’t buy products or services, brands looking to increase revenue through digital advertising campaigns must demand transparency […]

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Updated on 19 August 2017

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