Four Marketing Pillars to Build a Business as Strong as The Parthenon

Dating back to Ancient Greece and Egypt, monumental structures have relied on the strength of stone pillars, working together to support an immense amount of weight and pressure. Over the past 2,500 years, the Parthenon has been rocked by earthquakes, blown up by exploding gunpowder and suffered severe fire damage, yet it and its pillarsstill stand today. […]

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The Surprising Purchasing Power of Low-Income Consumers: Why Amazon (and Other Smart Businesses) Won’t Ignore This Important Market

Subscription-based service providers have made a powerful impact on today’s business landscape, and all savvy businesses are finding ways to take part in the bustling Membership Economy. But for all their success, many subscription model business have overlooked a crucially important group: low-income consumers. According to business consultant and Membership Economy expert Robbie Kellman Baxter, […]

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