Podcast: How Brands Should Be Building Their 2018 Community – Interview with Author Norty Cohen

Click to Listen or Download Podcast Interview with Norty Cohen, CEO and Founder of Moosylvania Baseball has long since been over for the year and talk of the next big game is here. There will be celebrity endorsements and millions of dollars spent this February, but it wont resonate with most. From beer to tech, it’s time to […]

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Podcast: How Brands Should Be Building Their 2018 Community – Interview with Norty Cohen Author of The Participation Game

Click to Listen or Download Podcast Interview with Norty Cohen, CEO and Founder of Moosylvania Baseball has long since been over for the year and talk of the next big game is here. There will be celebrity endorsements and millions of dollars spent this February, but it wont resonate with most. From beer to tech, it’s time to […]

Read More »

Towards the Agile Enterprise: How Customization and 1 to 1 Marketing Differs from Online or Mobile Data Gathering

Context With the plethora of software tools and the ubiquity of the Internet of Things – generating location data and other data from sensors and mobile devices – it can be tempting to develop and implement a marketing strategy based on gathering data about the behavior of your market segments and then developing insight into […]

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