Color Psychology in Marketing [Infographic]

Humans are visual creatures — so visual, in fact, that color plays a much bigger role in influencing what we purchase than we might think.

There’s a reason companies test the colors of things like advertisements, banner ads, and call-to-action (CTA) buttons. When we did a button color test here at HubSpot, for example, we found that a red CTA button outperformed a green CTA button by 21%.

In other words, we increased conversion rate without changing anything about the page except for the color of the CTA. That’s the power of color psychology in marketing.

Let’s explore the ways color psychology plays a role in marketing, with a quick vocabulary lesson and a visual guide.

What is Color Psychology?

Color psychology is an area of research that looks at how color influences our behavior and decision-making. When used in marketing, for example, different colors can impact the way buyers perceive a brand in ways that aren’t always apparent, such as how certain hues can increase appetite.

As you explore the below infographic from Iconic Fox, you’ll see why certain brands have chosen specific colors for their logos. Have a look, and learn more about how each color influences consumer emotions and purchasing decisions.





About the Author

Leave a Reply

  • Archives

  • More than 200,000 likes in social media

    Why us

    Projects

    5864

    Clients

    1262

    Positive Press

    11

    Impressions

    12673466

    Days

    365

    Updated on 23 November 2017

    Please wait...

    Subscribe to our newsletter

    Get the latest news and updates from Godspeed Network. Enter your email address and name below to be the first to know.
    Like
    Tweet
    Connect

    Hashtag
    Contact