Frequently Asked Questions

What is Affiliate Marketing?

Affiliate marketing is a type of performance-based marketing in which a business rewards one or more affiliates for each visitor or customer brought by the affiliate’s own marketing efforts. The industry has four core players: the merchant (also known as ‘retailer’ or ‘brand’), the network (that contains offers for the affiliate to choose from and also takes care of the payments), the publisher (also known as ‘the affiliate’), and the customer. The market has grown in complexity, resulting in the emergence of a secondary tier of players, including affiliate management agencies, super-affiliates and specialized third party vendors.

Affiliate marketing overlaps with other Internet marketing methods to some degree, because affiliates often use regular advertising methods. Those methods include organic search engine optimization (SEO), paid search engine marketing (PPC –
Pay Per Click), e-mail marketing, content marketing and in some sense display advertising. On the other hand, affiliates sometimes use less orthodox techniques, such as publishing reviews of products or services offered by a partner.

Affiliate marketing is commonly confused with referral marketing, as both forms of marketing use third parties to drive sales to the retailer. However, both are distinct forms of marketing and the main difference between them is that affiliate marketing relies purely on financial motivations to drive sales while referral marketing relies on trust and personal relationships to drive sales.

What is B2B and B2C Marketing?

Definition of B2B Marketing. B2B (business-to-business) marketing is marketing of products to businesses or other organizations for use in production of goods, for use in general business operations (such as office supplies), or for resale to other consumers, such as a wholesaler selling to a retailer.

Business-to-customer marketing refers to the tactics and best practices used to promote products and services among consumers. B2C marketing differs from B2B marketing in a number of key ways, one being that it often depends on
campaigns’ abilities to invoke emotional responses, rather than solely demonstrating value.

What is Content Advertising?

Content advertising is rarely written about, and what is written, is often outdated. Content advertising is not text ads. Content advertising is a marketing strategy to produce value-adding content with a primary function of distributing it through a paid channel.

Naturally, content advertising (overarching strategy) and native advertising (distribution channel) go hand-in-hand. While all content will likely go up on the brand blog or content hub and be shared on social media networks, the
production of content that is used for paid distribution can be done differently.

Content produced with SEO in mind can largely leverage existing or potential keyword search opportunities. Content produced with social media networks in mind can be designed to be shareable and thus be largely visual and ‘snack-able.’

Content produced with the sole purpose of paid distribution can bring up topics that aren’t actively searched by people, or very shareable, but that can be of very high impact. It gives brands an opportunity to deliver personable content to people
without conforming to rules of search or social to have it discovered. It can truly focus on the end-goal – having an impact.

Creating a Blog

Ready to create your blog today? Let’s get started!

There are 5 steps to start a blog:

  1. Choose your blogging platform
  2. Choose a domain name and host
  3. Customize and edit your blog
  4. Write posts and add pages
  5. Get traffic and make it successful

We recommend www.BlueHost.com as a trusted Web Hosting Platform.

Free blogging platforms have various problems:

  1. You don’t control your content – the blogging platform does. They could shut you down any time, and for any reason.
  2. The web address of your blog will be long and hard to remember (like yourfreeblog.blogspot.com) instead of a catchy, branded address you choose.
  3. You’re not allowed to advertise on most free blogging platforms, making it much harder to ever make money from blogging.

If you ever want to look credible, build an audience and make money blogging, then you need your own blog, on your own domain name, with your own hosting. That way, you make the rules and control your content.

Driving Traffic to a Website

Ask a marketer or business owner what they’d like most in the world, and they’ll probably tell you “more customers.” What often comes after customers on a business’ wish list? More traffic to their site. There are many ways you can increase traffic on your website following the pointers below:

1. Advertise
2. Get Social
3. Mix It Up
4. Write Irresistible Headlines
5. Pay Attention to On-Page SEO
6. Target Long-Tail Keywords
7. Start Guest Blogging
8. Invite Others to Guest Blog on Your Site
9. Go After Referral Traffic
10. Post Content to LinkedIn
11. Implement Schema Microdata
12. Link Internally
13. Interview Industry Thought Leaders
14. Don’t Neglect Email Marketing
15. Make Sure Your Site is Responsive
16. Make Sure Your Site is Fast
17. Foster a Sense of Community
18. Make Yourself Heard in Comment Sections
19. Examine Your Analytics Data
20. Get Active on Social Media
21. Submit Your Content to Aggregator Sites
22. Incorporate Video into Your Content Strategy
23. Research the Competition
24. Host Webinars
25. Attend Conferences

How to Make Money with Affiliate Marketing?

Decide on a business model. There are two primary business models that prospective affiliate marketers choose between which are targeting businesses (B2B) and targeting end customers (B2C).

Create a website. Select a domain name better if it has the primary keyword such as “besttexashotels”. Buy a proper hosting as page load and server uptime plays a vital role.

Select a niche. You need to choose the niche wisely such that it interests you and that you can promote the best keywords to drive traffic and get maximum hits.

Choose products and services. Usually the products range from a payday loan service, education needs, selling electronic gadgets and many more.

Find and work with affiliates. Working with a trusted team with good market repute and connections can do wonders for you. The best of offers are available with a good affiliate network.

Drive traffic to your affiliate program. Genuine publishers send good traffic and if Advertisers benefit from it then it can generate excellent revenue for the Advertisers. A good network values its partners.

Basic Fundamentals of Search Engine Optimization

Google returns more than 240 Million search results in the US every day. If you are trying to connect with your audience, optimizing your ranking in search results is an important component of your marketing and promotion plan. SEO techniques
will help you structure your content so that the content is easy to find when someone searches for what you have to offer.

Search Engine Optimization is the process of structuring content so your audience can easily find and use your published information.

Successful SEO depends on your ability to intelligently apply the principles of good structured information design. SEO isn’t something you do to search engines; SEO is what you do to your content so that the content is accessible and useful
for real users.

SEO is a process that is never finished. You must intentionally incorporate SEO into your publishing workflow. SEO is not an afterthought or something you can “add” to a site as a last step.

Good SEO begins the moment you decide that you want to publish.

SEO is a service you provide your audience and a way for you to measure how well you are serving your audience.

SEO is only useful if you have good content. SEO does not put lipstick on a pig. Delivering good original content from trusted sources is the work of search engine companies like Google and Yahoo! Search engines do not serve their clients
by delivering mediocre or misleading content. If you do not have good content, no amount of SEO work will build long-term value.

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Updated on 14 December 2017

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