How to Use Online Video to Market Your Startup

If you own a startup, you need to find ways to market your new business in a cost-effective way. Producing online videos has become one of the most effective ways to do this. However, it’s important to understand what the different types of online videos are and how you can use these videos to attract more shoppers and customers to your business. Below are some of the ways you can do this.

Depositphotos© AntonioGuillemF

Sales Videos

Video is one of the most powerful ways to sell a product or service. If you are able to create persuasive videos or you get help from a professional video producer to create these types of videos, this can generate huge numbers of business leads and sales.

However, when you’re creating a sales video, you must put some thought into it. The sales video should look professional, should not be too long, should include relevant details about your startup, and it should also include a strong call to action. If you include these components, there’s a greater chance your video viewers will phone your business, visit your website, and subscribe to your email subscriber lists.

Demonstrations and Product and Service Reviews

Explaining things online can be a difficult thing to do. The problems become even more of a challenge if you want to demonstrate something or show your audience how a product or service works.

Video, on the other hand, makes it much easier to do this in a clear and easy-to-understand way. With a video, you can capture footage of a product or service in action and the people watching your videos can pause, fast forward, or replay these types of videos as many times as they wish to do so.


What other people say about you, your business, and the products and services you provide is extremely important and it can be the deciding factor when they are making a decision about whether or not to deal with your business. A startup needs to build up some social proof so that potential customers and shoppers will trust them more. A video testimonial is a perfect way to gain this trust.

Training and Education

If you’re an expert in a certain area, producing some online training and education video courses is the perfect way to give to others. These types of videos are extremely useful and will be appreciated by people who may need your help.

Once you have built this trust, you can start to make offers to your audience. For example, if you are promoting a software product and you show people how to use it properly, you can then try to sell that product to the people who will benefit from it and have seen your educational video.

There are many good reasons why a startup should use online videos. However, you need to know what the different types of videos are and how they can help you. Above, are some of the most popular ways to use this marketing method, so that you can generate more business leads and customers.

The post How to Use Online Video to Market Your Startup appeared first on Home Business Magazine.

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    Updated on 21 July 2018

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