If you run your own business out of your spare room, you’ll know that the onus pretty much falls on you to do the marketing. You’ll also have figured that you don’t get very far without marketing – but that advertising costs a heck of a bunch of money.
If you’re particularly astute, you will also have twigged that social media marketing could be the solution to these conflicting issues – and in particular, the latest phenomenon in online promotion: video marketing, particularly on Facebook. But where to start?
If you’ve used Facebook a bit, you’ll know that it’s a mostly quite intuitive site to share your personal and business stories, even if it can be a bit frustrating at times. If you’re new to the network, it’s time to sign up and spend a couple of weeks getting used to Facebook culture and etiquette. In either case, when you decide that Facebook videos are the way forward for your company, it’s worth bearing in mind that there are certain techniques and nuances that will get you a wider, deeper impact than others.
Don’t go wading in with TV-style commercials, for example, nor home-made mini-epics on a sub-Spielberg scale. Facebook is about intimacy and value, which means your video needs to make a connection with your audience – and provide them directly with something they need or want. Otherwise, why will they watch to the end?
So pick a subject for your video that offers more than a sales pitch – ‘How To’ videos and comedy clips (only if you’re very sure you’re funny) are a good way to get people’s attention. Keep it short, tweak your demographic target, and you’re ready to go.
If it’s not quite as simple as all that, it certainly ain’t complicated – and this guide is on hand to fill you in on everything you need to know.
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