What Makes People Distrust Your Business? [Infographic]

Here’s the thing: Many, many businesses are perfectly trustworthy — including yours, we hope. 

But in a world of events like headline-making data breaches, how do you get customers to see you that way?

Let’s have a look at microbusinesses as a starting point. While most of them don’t account for major, household names, according to Paychex, they comprise over 75% of private-sector employers in the U.S. — and more than one in every 10 U.S. jobs. In other words: These small-to-midsize businesses are, if you’ll excuse the schmaltz, at the very core of a major economy.

But the term “bootstrapping” is used so frequently within their world for a reason. When microbusinesses are first starting out, and if they maintain smaller teams, resources can be limited. There might not be a major PR firm to construct professional messaging, for example — the messaging that screams, “We are a trustworthy brand!”

In that case, how do these businesses build trust among their target audiences — and what gets in the way of it?

These infographics from Paychex tell a very interesting story and incorporate easy-to-digest data from its survey of over 1,000 relevant customers to gain insight on the above questions. Have a look to discover that story, and see how you can apply it to your own business efforts.


microbusiness_7-compressor.png



microbusiness_6-compressor



microbusiness_5



microbusiness_4



microbusiness_3



microbusiness_2-compressor

About the Author

Leave a Reply

  • Archives

  • More than 200,000 likes in social media

    Why us

    Projects

    5864

    Clients

    1262

    Positive Press

    11

    Impressions

    12668276

    Days

    365

    Updated on 23 November 2017

    Please wait...

    Subscribe to our newsletter

    Get the latest news and updates from Godspeed Network. Enter your email address and name below to be the first to know.
    Like
    Tweet
    Connect

    Hashtag
    Contact