I moved to Boston in 1982. It €™s not a huge city and the subway (or €œT € as we like to call it) only has five lines. And so it didn €™t take me long to get comfortable and find my way around. Licensor Type Businesses   €“ Visit the Home Business EXPO That […]

This is one of my core principles of doing business: if you are going to be my client, I have every right to ask you for referrals, and I should be open and transparent about that from the very beginning. I teach this to all my coaching clients, I teach it to all my Fit […]

1. Develop a Following Around Your Spoken Niche Instagram has exploded since the takeover by Facebook in 2012 and currently has over 500 million users. With the takeover of Facebook, this number is going to keep growing and increase further. Mark Zuckerberg has plans of drawing everyone on the planet online onto these platforms. However, […]

Segmentation Is Killing Your Brand: Five Reasons To Find Your Unicorn Customer A store is a place you go to buy stuff, usually out of convenience or habit. In contrast, brands inspire irrational loyalty and yes, even love. How does a company build itself into a brand that people can fall deeply, madly in love […]

Social Media is become more and more of a primary marketing tool for smaller, upcoming businesses. Aside from the positives such as reducing costs, stretching audiences and covering more ground, social media also helps validate brand image and builds trust for potential new customers. Not your average brand, BANGS Shoes €“ run by 29-year old […]