I write content for the HubSpot Blog every day, and after more than a year of doing it, I like to think I have a good system. It starts with drinking seltzer and listening to instrumental pop music, and it usually ends with a finished article. But I wondered if others might have better strategies […]

These days, agencies tend to get caught up in near-constant talk of creativity, innovation, and disruption. But all that noise can drown out the real reason you €™re in this business: to make money. The truth is that you €™re trying to make a living — for yourself, your family, and your employees. And no […]

In April, LinkedIn announced it had reached 500 million members, making it one of the most popular social networks for professionals and one of the top social networks overall. But are you using LinkedIn to its fullest potential? With new social networks sprouting up constantly, LinkedIn is a platform that often gets underutilized or put […]

Nothing will impact the way we communicate quite like chatbots. Whether you need to summon a Lyft, book a flight, or even test out a new shade of lipstick, it €™s now safe to say, €œThere €™s an bot for that. € By plugging into the messaging apps we already use to talk with friends […]

I wrote my first blog post two summers ago. And I wish I could erase it from the internet. Reading it is like looking at my middle school Facebook pictures — it €™s almost too cringe-inducing. Maybe I shouldn €™t be so hard on myself, though. I had just finished my freshman year of college, […]

Long gone are the days of the old publish-and-pray method of content distribution. And even if it ever did work — it was far from effective. Today, planning the actual distribution of the content you’ve spent so many hours and resources expertly creating is just as critical to your marketing strategy as the quality of […]

When potential customers are researching you online, they’re getting to know you by way of the content of your website. Understandably, many of them might be skeptical or hesitant to trust you right away. To prove the value of what you have to offer, why not let your happy customers do the talking? Your testimonial […]

Picture this: it €™s the end of the month, and some poor soul at your agency needs to put together the monthly marketing report for each client. He or she embarks on this mind-numbing journey by logging into every digital marketing service you use, copying the key data points, and entering them into your clunky […]

A simple question: would you rather have a bigger AdWords ad or a smaller AdWords ad for the same cost? Of course the answer is obvious — when it comes to advertising bigger is always better. So how can you go about making your Google AdWords ads bigger for the same (or maybe even a […]

Keep it simple, stupid. We don’t mean to offend you — this is just an example of a great slogan that also bears the truth of the power of succinctness in advertising. It’s incredibly difficult to be succinct, and it’s especially difficult to express a complex emotional concept in just a couple of words — […]