Here on the HubSpot blog, we €™ve written glossary-themed posts that cover some of the core components of inbound marketing. We’ve covered social media terms, content marketing terms, smarketing terms, email marketing terms, website optimization terms … heck, even marketing acronyms. Well, we thought it was time to create a blog post that could serve as a holistic marketing glossary […]

44 percent. That was the click-through-rate of the first ever banner ad, purchased by AT&T on HotWired.com in 1994 Nowadays, this ad would be considered the scum of clickbait. No sane person would ever click on it. Fortunately, online advertising has rapidly evolved since the 90 €™s, so you don €™t have to rely on […]

Nowadays, users have become increasingly reliant on an easy form design. The design of your form has a surprising amount of power in the conversion process. A well-designed form shows users early on that your business is helpful, tech-savvy, and easy to work with. A poorly-designed form, on the other hand, could lead to page […]

While Google keeps us on our toes with all the algorithm updates they keep rollin’ out, one thing has stayed pretty consistent for inbound marketers looking to optimize their websites for search: keyword research.>” src=”https://no-cache.hubspot.com/cta/default/53/bd685600-02f9-40f3-a4e7-18488a8d79ba.png”> Well, the need to do keyword research has stayed the same. How you actually do it hasn’t. What is keyword research? Keyword research […]